École Saint-Joseph entrusted us with a 360-degree mandate: from redefining the school’s positioning to designing and launching a brand awareness and consideration campaign, all while revamping the brand’s image and website. By shaping the school’s new positioning around the CRÉAH culture (curiosity, responsibility, growth, self-esteem, humanism), our thorough work revitalized and strengthened the bond between the school and the parents, and highlighted the school staff’s expertise, all with an aesthetic and tone that are light, approachable, humorous, and professional. New concepts, positioning, colour palette, typography, website… École Saint-Joseph is more than ready to welcome its students!